Testimonianze Aziendali
How Hyper-Personalization is Changing Subscription and Advertising in the Media Industry
TESTIMONIANZA AZIENDALE ACCENTURE - 30 GIUGNO 2022 - 09:00/11:00 - AULA S8 – ECONOMIA
Ciclo di Testimonianze Aziendali del Master CESMA
La testimonianza di ACCENTURE
During last 2 years Covid significantly changed and increased the News’ consumption, so Publishers have to adapt in order to provide the best contents to their readers, protect the customer base and deliver personalized and not-invasive advertising. As Accenture, we supported Media industry leaders delivering many advanced analytics value cases to maximize their Customers’ Value and Experience. In this session we will drive you in this journey with concrete examples of industry relevant applications.
Anche questa giornata è aperta a tutti gli studenti interessati al campo del Machine learning e dell’intelligenza artificiale che avranno l'opportunità, se lo desiderano, per presentare il proprio CV alle aziende.
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Presentano:
Daniele RIGGI (Data Science Senior Manager, Accenture Applied Intelligence)